LINCOLN, Neb. -- As Nebraskans look for the latest factual information in the COVID-19 crisis, a new study shows that it's getting harder to tell what's real -- and what isn't -- on social media platforms such as Facebook and Twitter.


Researchers at the University of Washington used a Google Chrome extension to add fake news posts to trusted friends' news feeds.

Report co-author Christine Geeng says a surprising number of people in the study couldn't spot the lies.

"While they said they're very good at being skeptical and spotting fake news, we found out some of them did end up falling for some of the misinformation, which really goes to show that anyone can be susceptible for misinformation, because it's just so hard to spot," she states.

Geeng says one way to avoid getting duped is to investigate the source, because many posts from "trusted" second cousins or old high school friends don't originate from credible news sources.

For the latest on COVID-19 developments, Nebraskans can also turn to the state's Department of Health and Human Services online at dhhs.ne.gov.

Previous research on how people interact with misinformation asked respondents to review posts from a researcher-created account, not from friends and others they're already following.

Geeng says she's hopeful that these new findings will help news consumers and programmers alike in an age when information comes at super-fast speeds, in short and digestible formats.

"I'm hoping that by doing this research, we can figure out ways to potentially better design social media sites, or at least design things that can help people make better decisions about whether the stuff they're reading is true or not," she states.

Geeng adds that people in the study did notice when a post didn't match their friends' usual content -- and while some became skeptical and investigated further, many just ignored it.

Geeng says in future research, she's interested in exploring whether social media users remember something about content they scroll past, but forget that it was from an ad they skipped over.


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There are some bright spots in beefing up local news coverage, but a new report says in North Dakota and elsewhere, there are still big concerns about people not having enough access to key information about their communities.

In the 2023 State of Local News summary, issued through Northwestern University, the authors said local news outlets continue to close at alarming rates. Residents in more than half of U.S. counties have no, or very limited, reliable local news sources, including print, digital and broadcast.

Penelope Muse Abernathy, visiting professor in the Medill School of Journalism at Northwestern University, said it appears the U.S. is becoming a nation of "haves" and "have-nots" when it comes to local news.

"Most of the people who have a wealth of access to local journalism tend to live in our larger metro areas," Abernathy pointed out. "The journalism 'have-nots,' they tend to be more in the rural areas."

The report shows North Dakota has two counties without a local news source, and 28 counties with only one.

Philanthropic ventures are surfacing to close some of these gaps around the country. And regionally, nonprofit efforts like the North Dakota Monitor are launching to ensure adequate coverage of government matters. But the experts said long-term fundraising can be a challenge for these ventures, especially at the local level.

The latest report also ties in so-called "news deserts" with poverty rates. In those areas, 17% of residents live in poverty, a rate higher than the national average. Abernathy explained the lack of information can block underserved populations from learning about beneficial programs and services.

"This is a real issue about how you get information to people who desperately need the information that newspapers have historically provided," Abernathy stressed. "That help them craft decisions to work toward a better quality of life."

Beyond philanthropic support to prop up local news outlets, the report noted there is a bill in Congress to incentivize hiring correspondents, and for small businesses to advertise with those news organizations. The authors acknowledged the proposal likely will not advance in the current political environment, but could serve as a roadmap for state-level solutions.


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A new project in Southern Arizona aims to support local reporting and enable greater access to local news and information. Earlier this month, civic leaders and the Community Foundation for Southern Arizona announced the Local News Initiative of Southern Arizona.

Jenny Flynn, foundation president and CEO, said the initiative will raise "philanthropic dollars" to help increase and strengthen local news across the region. Flynn said the media ecosystem is changing and contends it's urgent to ensure quality journalism remains a core pillar of our communities and democracy.

"We have to get to the next phase of what will be kind of a media ecosystem that is a little bit more sustainable and hopefully has much more that sort of local perspective infused in it, is something that I think philanthropy is going to play a role in helping that become a reality," Flynn said.

She added the Democracy Fund, a national foundation, awarded a $100,000 grant to kick off the project, which the group is now trying to match with local contributions. The foundation reported Southern Arizona has experienced a disappearance of local journalism jobs leading to "news deserts" in recent years, and Flynn said the first round of grants will go to hiring local journalists for southern Arizona news outlets.

Flynn explained how important it is that people feel seen and heard in the news they consume, which is why she and others strongly believe in the power of local news.

Only 32% of Americans say they have a "great deal" or "fair amount" of trust in the media's news, according to Gallup poll. But a new high of 39% of people say they have no confidence at all.

While there are innovators and entrepreneurs within the media sector challenging traditional models, Flynn is convinced there's still room for further investments and improvements to rebuild trust.

"It is not as though it's a magic wand to undo the mistrust and the polarization we have, but it is very different when someone is your neighbor, or you see someone at every community meeting," she explained. "That is very different from someone who is far away, who is just a name or just a story or just a headline."

Flynn added building up consistent reporting will also make a difference. She invites the public to share their thoughts about their news consumption through a survey available in English and Spanish. She said it's important to think about how organizations can better meet the information needs of Southern Arizonans, a region she calls "very diverse."

This month, North Dakota has become the latest state to be swept up in the declining presence of local news media. One expert sees it as a concerning trend, especially as it relates to accountability and democracy.

In northeastern North Dakota, Ness Press has ended publishing eight weekly newspapers. Operators of the family-run business say a lack of ad revenue, and having no one else to take over, prompted the decision. The papers centered around local announcements.

Dr. Melissa Vosen Callens, associate professor of communications at North Dakota State University, who teachers media literacy, worries it is part of a nationwide erosion of local news, which creates lasting harm.

"Newspaper deserts are dangerous," Vosen Callens asserted. "It limits our access to information, particularly local information, often in already marginalized communities."

She pointed out when people have to seek information elsewhere, their searches may lead them to disinformation and misinformation on social platforms. She noted it increases polarization, which added greater threats to democracy.

Groups tracking the growing prevalence of news deserts said North Dakota has more than two dozen counties with only one newspaper, and two counties have none.

Only a handful of North Dakota's newspapers are daily publications. Vosen Callens emphasized without consistent local coverage, it is harder to know what's happening in the community, which can have long-term social, political and economic implications.

"Local journalism, for example, often reports on and questions government spending," Vosen Callens stressed.

She added media organizations in larger cities around the region cannot keep track of everything going on in smaller towns around them. And as more papers and other local media close up shop, it leaves a gap in holding municipalities -- and those who lead them -- accountable.


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