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NC organization applies COVID-era lessons to Helene relief

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Monday, February 24, 2025   

Lessons learned during the COVID pandemic have proven crucial to one organization responding to Hurricane Helene.

Centro Unido - which serves the Spanish-speaking population in McDowell County - stepped up its services during the pandemic to provide testing, vaccine clinics, and easy-to-understand information.

It also offered financial assistance to help western North Carolina families avoid evictions and utility disconnections.

Centro Unido's Interim Executive Director Laura Zapater said they learned a lot during the COVID response that is useful today.

"It was really helpful in the way that we could quickly organize after Hurricane Helene," said Zapater, "because we knew that our community was going to struggle more than other communities to receive the resources and the support needed."

Zapater said people in the community were lined up at their door as soon as Centro Unido had power again after the hurricane.

The group is still helping with hurricane relief, although she notes the change in presidential administrations has put new strains on their work.

Zapater said during COVID, Centro Unido worked with other Latino organizations to share resources and expand their impact. They established relationships and have worked on collaborative grants.

She said that joint work extended to hurricane relief when organizations in areas like Asheville struggled to get supplies.

"The access was harder there," said Zapater. "They couldn't get supplies as soon as us, because McDowell was more accessible. So, we had different vans and volunteers were like, 'Hey, I'll load the van, I'll take it to them.' So, we were kind of like a hub for other organizations more towards the west."

The Kate B. Reynolds Trust has partnered with and given grants to Centro Unido.

Jason Baisden, senior program officer with the trust, said support for organizations like Centro Unido move away from the traditional "top-down" approach to relief.

"Without the input at the local level, the grassroots level, sometimes you get solutions that aren't optimal," said Baisden. "They could be more optimal when they get the input from community, because those folks are the ones living it. They pretty much know what would help solve these issues."


Disclosure: Kate B. Reynolds Charitable Trust contributes to our fund for reporting on Early Childhood Education, Health Issues, Livable Wages/Working Families, Social Justice. If you would like to help support news in the public interest, click here.


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