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NV conservation group supports FERC's transmission planning rule; Memorial Day weekend includes Tornadoes and record-high temperatures; A focus on the Farm Bill for Latino Advocacy Week in D.C; and Southeast Alaska is heating homes with its rainfall.

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U.S. Supreme Court allows South Carolina gerrymander that dilutes Black voters, Sen. Ted Cruz refuses to say if he'll accept 2024 election results, and Trump calls Mar-a-Lago search an attempt to have him assassinated.

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Smokey Bear thought only "you" could prevent forest fires, but decomposing mushrooms may also help, a Native American community in Oregon is achieving healthcare sovereignty, and Colorado farmers hope fast-maturing, drought-tolerant seeds will better handle climate change.

Survey: 2022 Holiday Shopping at Local Small Businesses Could Hit $88 Billion

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Wednesday, December 7, 2022   

This holiday season, shopping at local small businesses could bring them as much as $88 billion, according to a survey from Intuit QuickBooks.

The poll found 80% of small business owners say this holiday season is more important to their overall financial health than last year's.

Diana Diaz, founder and CEO of the Goddess Mercado and Queer Mercado in East Los Angeles, said she formed a collective so crafters could share a space, split the rent and support each other's vision.

"I'm hearing a lot that we're going to be really impacted by recession," Diaz explained. "But what I see is that a lot of people are buying more crafty, local art. So, I have to continue to work hard and promote our brands, cross-promote our efforts."

In the survey, shoppers said they intend to spend 40% of their holiday budget at small businesses. And about 70% of small business owners predict increased sales this year compared to 2021, despite having to fight the headwinds of rising costs, supply-chain delays, labor shortages and the slowing economy.

Carolina Martinez, CEO of the California Association for Micro Enterprise Opportunity, said shopping at local small businesses is also more environmentally responsible.

"Going local to your Main Street helps the small business cut down on environmental waste associated with plastic packaging and shipping," Martinez outlined. "And that reduces emissions and protects our waterways."

A study by American Express found 68 cents of every dollar spent in a local small business will stay in the local economy, compared to only 48 cents of each dollar spent at large retail chains.


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